Steven Dayan

Dr. Steven Dayan built a career on the idea that the best aesthetic work is the work no one can name. He calls it the Subliminal Difference.

He's the co-founder of Impressions Face + Body in Chicago, a double board-certified facial plastic surgeon (ABFPRS and ABOto), and, by his own count, 23+ years in, 50,000+ patients through. He's a New York Times bestselling author, Clinical Assistant Professor at the University of Illinois, Adjunct Professor at DePaul, and Medical Director of DeNova Research, where he runs clinical trials on the injectables most of the industry is using. He's the only US doctor who simultaneously holds active membership in ASAPS, AAPFRS, and ASDS. He also created the Quiet Lift, his own facelift procedure designed to avoid the telltale signs of surgery.

He's more interested in what your friends will and won't notice than what an Instagram before-and-after might show.